Social Media Marketing Digital Marketing Social Marketing

Social Media Marketing

Our social media marketing services help businesses create and execute effective marketing campaigns on social media platforms, including strategy development, content creation, and audience engagement.

Serving These Great Brands

How we can help

With years of experience in advertising

Social Media Strategy

We help companies to develop and implement a social media marketing strategy that is aligned with their overall business goals. This includes identifying their target audience, choosing the right social media platforms, and developing a content calendar.

Content Creation and Curation

We create and curate high-quality content that is relevant and engaging to the target audience. This can include blog posts, articles, infographics, videos, and other types of content.

Social Media Management

We manage your company's social media accounts on a daily basis. This includes posting content, responding to comments and questions, and engaging with followers

Social Media Advertising

We help you to create and run social media ads that are targeted to your specific audience. This is a great way to reach a larger audience and to generate leads and sales.

Social Media Analytics

We track your company's social media performance and provide you with insights into what is working well and what is not. This information can be used to improve your social media campaigns over time.

Social Media Training

We provide your team with training on how to use social media effectively for marketing purposes. This training can help you to get the most out of your social media efforts.

Facebook Marketing

Connect, Convert & Retain
Facebook Marketing In Singapore

Facebook is still the world’s most powerful ad platform for reach, leads, and retargeting.


We design data-driven Facebook marketing campaigns that connect you with the right audience, turn engagement into leads, and convert clicks into sales.

Our Facebook Marketing Services:

  • Full-funnel campaigns (Awareness → Consideration → Conversion)

  • Retargeting and Lookalike Audiences using Meta Pixel & Conversions API

  • Facebook Shop integration for e-commerce brands

  • Dynamic Ads for retargeting website visitors

 

Why it works:
Facebook’s targeting precision and broad demographic reach make it ideal for both B2C and B2B brands worldwide.

Instagram Marketing

Build A Visual Brand That Sells
Instagram Marketing

Turn your brand into a lifestyle with scroll-stopping visuals and Reels.


Our Instagram marketing experts combine aesthetic content, storytelling, and performance ads to grow followers and revenue organically and through paid media.

 

Our Instagram Marketing Services:

  • Instagram Reels creation and boosted content

  • Carousel ads and influencer collaborations

  • Content calendar and hashtag strategy

  • Shoppable Instagram posts and story campaigns

 

Why it works:
Instagram dominates lifestyle, fashion, beauty, and F&B engagement worldwide — ideal for audience discovery and retention.

TikTok Marketing

Short Videos, Big Conversions
Tik Tok Marketing

Tap into Singapore’s fastest-growing social platform.


We create and manage TikTok marketing campaigns that combine viral creativity with strong calls-to-action. Whether you’re launching a new product or re-engaging Gen Z customers, TikTok offers unmatched reach.

 

Our TikTok Marketing Services:

  • Creative concept & short-form video production (5–30s)

  • TikTok Ads setup, audience targeting & performance optimization

  • Influencer (KOL) collaborations for viral reach

  • Hashtag challenges and paid trend participation

 

Why it works:
TikTok’s high engagement rates and algorithmic reach make it one of the most cost-effective channels for brand discovery and awareness in the world.

Xiao Hong Shu (RedNote / 小红书) Marketing

Reach Chinese-Speaking Audiences
Xiao Hong Shu Rednote 小红书 Marketing

Engage the affluent Chinese-speaking audience in Singapore and beyond.


Xiao Hong Shu (also known as RedNote or 小红书) is one of Asia’s fastest-growing lifestyle and shopping platforms. Our team helps Singapore businesses expand their brand presence to this trend-driven ecosystem.

 

Our Xiao Hong Shu Marketing Services:

  • Account setup, verification & localization (Singapore & China audiences)

  • Content creation — native-style posts, reviews, and product recommendations

  • KOL (Key Opinion Leader) collaborations

  • Campaign analytics & growth optimization

 

Why it works:
XHS drives product discovery among Singapore’s Chinese-speaking consumers, tourists, and cross-border shoppers — especially in beauty, fashion, and F&B.

Tools & Tech Stack — Tracking, Reporting & Integrations

Reach Chinese-Speaking Audiences

We use a standardised tech stack that includes Meta Pixel + Conversions API, Google Analytics 4, Looker Studio dashboards and tag management. This lets us report true incrementality and prevent data loss from browser privacy changes.

  • Meta Pixel & Conversions API — server + client tracking
  • GA4 + eCommerce event modelling
  • Looker Studio dashboards — live client dashboards
  • Influencer & UGC platforms for creator discovery

What Our Customers Say

Don't Just Take Our Words For It
See What Our Clients Have to Say About Working With Us

Want to Know How We Can Help Your Business?

Are you ready to take your business to the next level?

We know you are, and we’re here to help!

By booking a 30-minute strategy session with us, you’re taking a step towards achieving your goals and growing your business.

Whether you’re just starting out or looking to scale, we’re here to provide guidance and support. This session is perfect for those who are driven, focused, and committed to success.

Don’t let fear hold you back. It’s time to invest in yourself and your business.

Let’s work together to make your dreams a reality. We’re excited to help you grow and succeed!

Call us:

+65 91186913

Frequently Asked Questions About Social Media Marketing in Singapore

What is social media marketing?

Social media marketing is the use of social media platforms to connect with your target audience, build relationships, and promote your products or services. It can be used to achieve a variety of marketing goals, such as increasing brand awareness, driving traffic to your website, generating leads, and boosting sales.

Social media marketing (SMM) is the process of using platforms like Facebook, Instagram, TikTok, LinkedIn, and Xiao Hong Shu to promote your brand, engage your audience, and drive leads or sales through paid ads and organic content.

The key benefits of social media marketing include:

  1. Increased brand awareness and visibility
  2. Enhanced customer engagement and loyalty
  3. Cost-effective marketing and advertising
  4. Improved website traffic and SEO
  5. Better customer insights and market research
  6. Higher conversion rates and sales
  7. Faster and more efficient customer service
  8. Opportunity for viral content and exponential reach

It builds brand awareness, drives website traffic, boosts engagement, and increases conversions. In today’s digital landscape, over 70% of consumers check a brand’s social presence before making a purchase decision.

Social media marketing is an effective way to reach a large audience of potential customers. It is also a relatively inexpensive way to market your business, and it can be used to generate measurable results.

The best social media platforms for your business will depend on your target audience and industry. However, some of the most popular social media platforms for businesses include:

The frequency of your social media posts will vary depending on the platform and your target audience. However, a good rule of thumb is to post at least once a day on Twitter and Instagram, and 2-3 times a week on Facebook and LinkedIn.

The type of content you post on social media should be relevant to your target audience and your business goals. Some popular types of social media content include:

  • Blog posts
  • Infographics
  • Videos
  • Images
  • Behind-the-scenes content
  • Customer testimonials

Here are a few tips for increasing your followers on social media:

  • Post high-quality content on a regular basis.
  • Use relevant hashtags.
  • Engage with your audience.
  • Run social media contests and giveaways.
  • Promote your social media profiles on your website and in your email signature.

There are a number of ways to measure the success of your social media marketing campaigns. Some common metrics to track include:

  • Reach: The number of people who saw your content.
  • Engagement: The number of people who interacted with your content, such as by liking, commenting, or sharing it.
  • Click-through rate (CTR): The percentage of people who clicked on a link in your post.
  • Leads generated: The number of people who contacted you or signed up for your email list after seeing your content.
  • Sales generated: The amount of revenue generated from social media traffic.

Here are a few tips for improving your social media marketing results:

  • Set clear goals for your social media marketing campaigns.
  • Track your results and make adjustments to your strategy as needed.
  • Use social media analytics tools to learn more about your audience and what type of content they engage with.
  • Experiment with different types of content and formats.
  • Collaborate with other brands and influencers.

Ready to skyrocket your business? Contact us now for a free consultation.

It involves creating strategic content, running paid campaigns, engaging with followers, analyzing results, and optimizing based on performance metrics such as reach, engagement rate, CTR, and conversions.

The best platforms depend on your audience and goals.

  • Facebook & Instagram: Brand awareness, lead generation

  • TikTok: Viral reach and engagement

  • LinkedIn: B2B leads and thought leadership

  • Xiao Hong Shu (Red): China/SEA millennial audience for beauty & lifestyle

Pricing varies depending on ad spend, creative volume, and agency scope. In Singapore and globally, packages typically range from USD $1,000 to $10,000/month, depending on content frequency and media budget.

You’ll usually see engagement improvements in 2–4 weeks, while conversions and measurable ROI appear within 2–3 months of consistent campaign optimization.

Organic marketing grows your audience naturally through posts, stories, and community interaction.
Paid marketing uses targeted ads to reach specific demographics faster and scale conversions.

Yes, while social signals don’t directly affect rankings, social media drives referral traffic, brand mentions, and backlinks that strengthen your SEO authority over time.

Key metrics include reach, engagement rate, click-through rate (CTR), conversions, cost per acquisition (CPA), and return on ad spend (ROAS). Reports are usually generated monthly to track improvement.

It’s a detailed roadmap that defines your goals, audience, content pillars, platforms, posting frequency, ad campaigns, and key performance indicators (KPIs).

Not always, but paid ads accelerate results, especially for brand awareness, lead generation, and retargeting. A combined organic + paid approach usually delivers the best ROI.

Social media management focuses on maintaining accounts, posting, and community engagement.
Social media marketing includes strategy, creative production, analytics, and paid ads to achieve measurable business goals.

Yes! It’s one of the most cost-effective ways for SMEs to reach local audiences, build awareness, and generate leads, even with smaller budgets.

Successful viral campaigns combine creative storytelling, authentic content (often UGC), emotional hooks, influencer collaborations, and timing that aligns with trending topics.

Top tools include:

  • Meta Business Suite
  • TikTok Ads Manager
  • Hootsuite
  • Buffer
  • Sprout Social
  • Google Analytics 4
  • Canva – for creative assets

Always respond professionally, acknowledge the issue, and resolve it publicly or privately. Proper social listening tools can alert you to potential reputation risks early.

  • AI-generated content & personalization

  • Short-form video dominance (Reels, Shorts, TikTok)

  • Micro-influencers & UGC campaigns

  • Cross-platform analytics and omnichannel strategy

  • Social commerce integration (in-app checkout)

Look for agencies that:

  • Have proven case studies with real metrics (ROAS, CPA, engagement growth)

  • Offer transparent reporting and pricing

  • Understand your industry niche

  • Are official Meta/TikTok partners or verified specialists