Free Tool
Meta Ads ROI Calculator
Calculate your Facebook and Instagram ad return on investment. Enter your budget and assumptions — see your projected ROI instantly.
Your Numbers
Your ROI
440%
return on investment
Total Investment
SGD 2,000
Leads Generated
60
Projected Revenue
SGD 18,000
Gross Profit
SGD 10,800
Cost Per Lead
SGD 33
Payback Period
1.0 months
Strong ROI
These numbers justify investment.
Want to achieve these numbers?
Book a free strategy session — we'll show you exactly how to get there.
Book Free Strategy SessionImpressions from Budget
Your budget divided by CPM determines how many people see your ads. Higher CPMs mean smaller audiences for the same spend.
Clicks from Impressions
Impressions × CTR = clicks to your landing page. Meta Ads average 1–2% CTR; strong creative and targeting achieves 3–5%.
Leads & Revenue
Clicks × landing page conversion rate = leads. Multiply by order value and margin to get gross profit and ROAS.
FAQ
Frequently Asked Questions
What CPM should I expect for Singapore Meta Ads?
Singapore Meta Ads CPMs typically run SGD 8–25 depending on audience size and competition. Retargeting audiences cost more (SGD 15–40) but convert significantly better than cold audiences.
What CTR is realistic for Meta Ads?
Singapore feed ads average 1–2% CTR. Strong creative with clear offers or social proof can achieve 3–5%. Story ads often see higher CTR but lower intent. Test multiple formats.
Should I use Meta Ads or Google Ads?
Meta Ads excel at demand generation — building awareness for products/services people are not actively searching for. Google Ads capture existing demand. Both work best together for most Singapore businesses.
What budget do I need for Meta Ads in Singapore?
SGD 1,500–3,000/month is a viable starting point. Below SGD 1,000, Meta's algorithm does not have enough data to optimise delivery effectively. Budget scales with audience size and campaign objectives.
Why is my Meta Ads ROI lower than Google Ads?
Meta traffic is typically colder — users are browsing, not searching. Conversion rates are often lower, meaning cost-per-lead is higher. This is offset by lower CPCs and broader reach for brand-building.
How do I improve my Meta Ads ROI?
The three biggest levers: creative quality (thumb-stopping visuals), audience targeting (lookalikes from existing customers), and landing page conversion rate. A 1% improvement in CVR can double your ROI.
A Letter From Our Founder
From the desk of Jason, founder of Best Web Design Singapore.
Re: why most web design agencies in Singapore deliver beautiful failures, and what we do instead.
If you are reading this, you already sense something is wrong. Maybe you paid a Singapore agency $5,000 and got a website that looks great but never rings the phone. Maybe a competitor who launched after you is already sitting above you on Google for every keyword that matters. Maybe you tried fixing it yourself and watched the months go by without movement.
I started Best Web Design Singapore in 2011 because I watched too many business owners waste money on websites that were designed to impress at the pitch meeting, and then collect dust online. A beautiful website with zero traffic is not an asset. It is a liability with a hosting bill.
We build websites differently. Every site we deliver is engineered from the ground up to rank on Google, load fast enough to pass Core Web Vitals, and convert the visitors it earns into customers you can invoice. Not one or the other. Both.
Since 2011 we have served 100+ Singapore businesses, achieved #1 rankings in competitive categories, and built websites that work around the clock while business owners sleep. I still personally review every strategy before it ships. If you want a partner who treats your budget like it came out of their own bank account, book a free Strategic Growth Audit below. You will walk away with a written roadmap whether you hire us or not.
Jason
Chief Rocket Officer, Best Web Design Singapore
In business since 2011
100+
Clients Served
Across Singapore
5.0★
Google Rating
Verified reviews
#1
Rankings Achieved
Competitive categories
2011
Founded
15 years in business
Ready to Stop Guessing and Start Ranking?
Book your Free Strategic Growth Audit. On the call, we audit your current site live, identify your three biggest ranking blockers, and give you a written growth roadmap — whether you hire us or not.
No pitch deck. No pressure. No obligation.