Your homepage is not a landing page. We design dedicated, conversion-optimised landing pages for Singapore businesses running Google Ads, Meta Ads, or any paid campaign.
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The Problem
01
A homepage serves everyone — your investors, your job applicants, your existing customers, and your future customers. An ad landing page serves one person: a prospect who clicked a specific ad for a specific reason. Sending paid traffic to a homepage is statistically the single biggest waste of ad budget we see in Singapore businesses.
02
Every link on a landing page is an escape hatch. Navigation menus, footer links, related posts, and social icons all pull the visitor away from the one action you want them to take. A proper landing page has one goal, one CTA, and zero distractions. If yours has a menu, it is a webpage pretending to be a landing page.
03
Stale landing pages quietly destroy ad performance. Outdated offers, incorrect pricing, and messaging that no longer matches your current positioning create friction and destroy trust. The visitor arrived expecting one thing and found another. They leave. You paid for that click.
A Letter From Our Founder
Re: why most web design agencies in Singapore deliver beautiful failures, and what we do instead.
If you are reading this, you already sense something is wrong. Maybe you paid a Singapore agency $5,000 and got a website that looks great but never rings the phone. Maybe a competitor who launched after you is already sitting above you on Google for every keyword that matters. Maybe you tried fixing it yourself and watched the months go by without movement.
I started Best Web Design Singapore in 2011 because I watched too many business owners waste money on websites that were designed to impress at the pitch meeting, and then collect dust online. A beautiful website with zero traffic is not an asset. It is a liability with a hosting bill.
We build websites differently. Every site we deliver is engineered from the ground up to rank on Google, load fast enough to pass Core Web Vitals, and convert the visitors it earns into customers you can invoice. Not one or the other. Both.
Since 2011 we have served 100+ Singapore businesses, achieved #1 rankings in competitive categories, and built websites that work around the clock while business owners sleep. I still personally review every strategy before it ships. If you want a partner who treats your budget like it came out of their own bank account, book a free Strategic Growth Audit below. You will walk away with a written roadmap whether you hire us or not.
Jason Kam
Chief Rocket Officer, Best Web Design Singapore
In business since 2011
100+
Clients Served
Across Singapore
5.0★
Google Rating
Verified reviews
#1
Rankings Achieved
Competitive categories
2011
Founded
15 years in business
What sets Best Web Design Singapore apart from every other agency.
Every element on the page — headline, copy, images, CTAs — is designed to drive one action. No navigation. No distractions. No exit points except the conversion.
Fast landing pages get better Google Ads Quality Scores, which means lower CPCs. They also convert better — a 1-second delay costs 7% in conversions. We build for speed from the ground up.
Over 80% of Singapore paid search traffic is mobile. We design mobile first, test on real devices, and ensure tap targets, form fields, and CTAs are optimised for thumbs, not cursors.
Design without copy is decoration. We write your landing page headlines, body copy, and CTAs using proven frameworks — addressing objections, building trust, and driving action.
GA4 event tracking, Google Ads conversion actions, Meta Pixel, and WhatsApp click tracking configured at launch. You know exactly how many leads each page generates.
We structure pages so you can run headline, CTA, and layout tests without a rebuild. Continuous testing is the difference between a landing page and a lead generation machine.
Client Reviews
Real Singapore business owners. Real results. Every review is verified on Google and reflects an actual engagement, not a testimonial we wrote ourselves.
“I'm blown away by the exceptional website design and SEO services provided by Best Web Design Singapore. Their team truly understands how to create stunning websites that not only look...”
John Wee
Google · a year ago
“I've had the pleasure of working with Best Web Design Singapore for my Singapore-based business, and I couldn't be more impressed. Their SEO expertise is second to none. From the...”
Naise Cool
Google · a year ago
“I have engaged Jason for my web design. He is very professional and his charges are reasonable. The web design and structure is incredible. I would definitely recommend to all...”
Ryan Cao
Google · a year ago
“Remember that sinking feeling when you realize your website is buried somewhere on page 12 of Google? Yeah, I was there. That's when I stumbled upon Best Web Design, claiming...”
RoastedJH 619
Google · 2 years ago
How we work, transparent, collaborative, and focused on results.
We define the single conversion goal, the target audience, the ad source, the offer, and the key objections to overcome. No wireframe starts without a clear brief.
Layout and copy are created together — not separately. You approve the wireframe and copy before any visual design begins. The words drive the layout, not the other way around.
Mobile-first visual design, development with PageSpeed optimisation, and full conversion tracking setup: GA4, Google Ads, Meta Pixel, and WhatsApp click events.
Post-launch review at 2 weeks with conversion rate data. We provide A/B test recommendations and identify the highest-impact changes to improve performance.
Case Studies
Real clients, measurable growth
10+ years of roofing expertise, zero online presence. See how Best Web Design Singapore turned J&K into a Page 1 contractor with 40x more traffic.
Roofing company website design & SEO in Singapore, from invisible on Google to 20x more customers and 30x revenue growth.
Our Promise
Your landing page will be built around one conversion goal, one target audience, and one clear message. We test headlines, CTAs, and layouts — not set-and-forget.
3 Months
First Rankings
Page 1 rankings start appearing for target keywords. Lead flow begins building from organic search.
6 Months
Consistent Leads
Multiple page 1 positions locked in. Qualified leads arriving consistently from Google every week.
12 Months
Market Dominance
Dominant positions across your keyword category. Your competitors are optimising to catch up to you.
What to expect
Your landing page will be built around one conversion goal, one target audience, and one clear message. We test headlines, CTAs, and layouts — not set-and-forget.
Week 2
Page Live
CRO-optimised landing page built and live. Conversion tracking verified (form submissions, WhatsApp clicks, calls). A/B test variants prepared.
Month 2
CRO Iteration
First A/B test results analysed. Winning variant confirmed. Headline and CTA improvements applied. Conversion rate improving.
Month 3
Target CVR Hit
Target conversion rate achieved. Page generating consistent qualified leads at target cost per lead.
We report on every one of these milestones.
Monthly ranking reports show exactly which keywords moved, which pages are generating enquiries, and what we are doing next. No vanity metrics — only numbers that matter to your business.
Your options
Three realistic options for any Singapore business that wants more leads from Google.
| What you need | Best Web DesignSGD 1,500–10,000/mo | Cheap agencySGD 300–500/mo | No SEOSGD 0/mo |
|---|---|---|---|
| Keyword research & strategy | ✅ Full | ⚠️ Basic | ❌ |
| On-page content optimisation | ✅ Comprehensive | ⚠️ Partial | ❌ |
| Google Business Profile | ✅ Full setup | ⚠️ Basic only | ❌ |
| Quality link building | ✅ White-hat | ❌ Automated (risky) | ❌ |
| Content creation | ✅ Included | ❌ Not included | ❌ |
| Monthly reporting | ✅ Transparent | ⚠️ Generic template | ❌ |
| No lock-in contract | ✅ | ❌ Often 12-month | ✅ |
| Google penalty risk | ✅ Zero | ❌ High | ✅ |
| Time to results | 3–6 months | Unpredictable / limited | No rankings |
| Long-term ROI | ✅ Compounds | ❌ Limited | ❌ Zero |
| A/B testing framework included | ✅ Systematic testing | ❌ One version, no iteration | ❌ |
| Conversion tracking verified before launch | ✅ Every event checked | ❌ Trust the pixel | ❌ |
Cheap SEO isn't cheaper. It's a down payment on a Google penalty.
We spend 2–3 months on every new campaign undoing damage from previous cheap SEO agencies. White-hat only.
Everything you need to know before getting started.
A single conversion-optimised landing page starts from $800, including copywriting, design, development, and conversion tracking setup. Multi-variant or multi-product pages are quoted separately. We provide a fixed price after a free brief.
Most landing pages are delivered within 7–14 business days from approved brief and copy. Rush delivery (3–5 days) is available for an additional fee.
We write the copy. Copywriting is included in our landing page packages. You provide the brief — offer, audience, key benefits, and any pricing — and we handle the words. You review and approve before anything goes live.
Yes. We configure GA4 event tracking, Google Ads conversion actions (form submissions, phone calls, WhatsApp clicks), and Meta Pixel as required. Proper conversion tracking is non-negotiable — without it you cannot optimise your ad campaigns.
A homepage serves all visitors and all purposes — it links to every part of your business. A landing page serves one type of visitor for one specific campaign — it has one goal and one CTA. Sending ad traffic to a homepage is like broadcasting to everyone when you should be whispering to one person.
We build pages in a structure that supports A/B testing, and we provide A/B test recommendations at the 2-week post-launch review. Full A/B test management (tool setup, traffic splitting, statistical analysis) is available as an add-on service.
Our landing pages are standalone web pages that work with any ad platform — Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, or email campaigns. They can be hosted on your existing domain or on a separate domain.
Yes. We recommend dedicated landing pages per campaign or per audience segment. The messaging that converts a Google searcher is different from what converts a Facebook scroller. Volume discounts apply for multiple pages ordered together.
Primary metric is conversion rate (CR) — the percentage of visitors who complete the goal action. We also track bounce rate, time on page, scroll depth, and heatmap data where available. CPC and cost-per-lead are tracked in the ad platform.
Yes. We can build landing pages that integrate directly with your existing Google Ads campaigns, match your ad messaging for Quality Score benefits, and replace underperforming destination URLs. We can also audit your current landing pages and recommend improvements.
Other services that work well alongside this one.
Book your Free Strategic Growth Audit. On the call, we audit your current site live, identify your three biggest ranking blockers, and give you a written growth roadmap — whether you hire us or not.
No pitch deck. No pressure. No obligation.