Xiaohongshu Advertising Singapore — Reach Chinese Audiences on 小红书
We help Singapore brands build a presence on Xiaohongshu (小红书 / Little Red Book) — from account setup and Chinese content creation to KOL/KOC sourcing and paid InfoFlow advertising.
✓ What You Get
- ✅XHS business account setup & verification
- ✅Chinese content creation (简体/繁体)
- ✅KOL/KOC sourcing & campaign management
- ✅Paid InfoFlow advertising
- ✅Singapore audience targeting
- ✅Monthly analytics & performance reporting
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Join 100+ businesses that have grown with us
The Problem
You Already Know Something Is Wrong. Let Me Guess Which One.
01
You know your customers are on Xiaohongshu. You have no idea how to reach them.
Xiaohongshu has over 200,000 monthly active users in Singapore — predominantly Chinese-speaking professionals aged 18–35. Most Singapore marketing agencies have no experience with the platform, its algorithm, or its content formats. You are watching a competitor grow their XHS following while you are still figuring out how to create an account.
02
You tried posting on XHS. Your content looks foreign, gets flagged, and earns zero engagement.
Xiaohongshu's algorithm is built for authentic, community-native content. Direct translations of your English Instagram posts, stock photos, and promotional language trigger suppression. XHS users are sophisticated — they disengage instantly from content that feels like an advertisement rather than a genuine recommendation.
03
Every agency in Singapore does Facebook and Instagram. None of them understand 小红书.
Managing a Xiaohongshu brand account is fundamentally different from Western social platforms. Content formats, posting norms, hashtag strategy, creator briefing, and the InfoFlow ad system all require platform-specific expertise. A generalist agency running your XHS account with translated captions and the wrong content format will do more damage than no account at all.
A Letter From Our Founder
From the desk of Jason, founder of Best Web Design Singapore.
Re: why most web design agencies in Singapore deliver beautiful failures, and what we do instead.
If you are reading this, you already sense something is wrong. Maybe you paid a Singapore agency $5,000 and got a website that looks great but never rings the phone. Maybe a competitor who launched after you is already sitting above you on Google for every keyword that matters. Maybe you tried fixing it yourself and watched the months go by without movement.
I started Best Web Design Singapore in 2011 because I watched too many business owners waste money on websites that were designed to impress at the pitch meeting, and then collect dust online. A beautiful website with zero traffic is not an asset. It is a liability with a hosting bill.
We build websites differently. Every site we deliver is engineered from the ground up to rank on Google, load fast enough to pass Core Web Vitals, and convert the visitors it earns into customers you can invoice. Not one or the other. Both.
Since 2011 we have served 100+ Singapore businesses, achieved #1 rankings in competitive categories, and built websites that work around the clock while business owners sleep. I still personally review every strategy before it ships. If you want a partner who treats your budget like it came out of their own bank account, book a free Strategic Growth Audit below. You will walk away with a written roadmap whether you hire us or not.
Jason
Chief Rocket Officer, Best Web Design Singapore
In business since 2011
100+
Clients Served
Across Singapore
5.0★
Google Rating
Verified reviews
#1
Rankings Achieved
Competitive categories
2011
Founded
15 years in business
Why Choose Us
What sets Best Web Design Singapore apart from every other agency.
Access to 200,000+ Singapore XHS Users
Reach the Chinese-speaking Singapore audience where they are actively discovering brands, products, and services — not where you hope they might be.
Native Chinese Content Creation
Content written by bilingual strategists who understand both Singapore Chinese culture and Xiaohongshu platform norms. Not AI-translated captions — genuine community content.
Singapore KOL/KOC Network
We source, vet, and manage Singapore-based Xiaohongshu creators across lifestyle, F&B, beauty, fashion, and travel. Authentic creator partnerships drive reach that paid ads alone cannot.
Platform-Native Content Formats
Notes, carousel posts, short videos, and livestreams — each format executed to platform standard. Content that looks like it belongs on XHS, not repurposed from Instagram.
InfoFlow Paid Advertising
Xiaohongshu's native ad format targets users by interest, behaviour, and demographics. We manage your InfoFlow campaigns to maximise reach and engagement at the lowest possible CPM.
Full Analytics & Monthly Reporting
Track views, saves, shares, profile visits, follower growth, and enquiries. Monthly reporting in English and Chinese so you always know what your XHS investment is returning.
Client Reviews
What Our Clients Say
Real Singapore business owners. Real results. Every review is verified on Google and reflects an actual engagement, not a testimonial we wrote ourselves.
“I'm blown away by the exceptional website design and SEO services provided by Best Web Design Singapore. Their team truly understands how to create stunning websites that not only look...”
John Wee
Google · a year ago
“I've had the pleasure of working with Best Web Design Singapore for my Singapore-based business, and I couldn't be more impressed. Their SEO expertise is second to none. From the...”
Naise Cool
Google · a year ago
“I have engaged Jason for my web design. He is very professional and his charges are reasonable. The web design and structure is incredible. I would definitely recommend to all...”
Ryan Cao
Google · 11 months ago
“Remember that sinking feeling when you realize your website is buried somewhere on page 12 of Google? Yeah, I was there. That's when I stumbled upon Best Web Design, claiming...”
RoastedJH 619
Google · 2 years ago
Our Process
How we work, transparent, collaborative, and focused on results.
Platform Audit & Strategy
We analyse your competitors on XHS, map your target audience demographics, define your content angle, and identify the right KOL/KOC tier for your budget and goals.
Account Setup & Content Creation
Business account verification, profile optimisation, and creation of your first content batch — written in Chinese, formatted for XHS, and approved by you before publishing.
KOL/KOC Campaign
We source and brief Singapore-based creators, manage the campaign timeline, review content before posting, and track performance across all creator accounts.
Paid InfoFlow Advertising & Reporting
We set up and manage Xiaohongshu InfoFlow ad campaigns targeting your ideal Singapore audience. Monthly review adjusts content strategy and ad targeting based on data.
Our Promise
Our Performance Guarantee
If we do not hit the ranking and traffic KPIs we agreed to in writing within 90 days, we keep working at no additional cost until we do. No arguments. No invoices. In 15 years of building Singapore websites, we have never had to invoke this clause, which is exactly why we are comfortable offering it.
3 Months
First Rankings
Page 1 rankings start appearing for target keywords. Lead flow begins building from organic search.
6 Months
Consistent Leads
Multiple page 1 positions locked in. Qualified leads arriving consistently from Google every week.
12 Months
Market Dominance
Dominant positions across your keyword category. Your competitors are optimising to catch up to you.
Frequently Asked Questions
Everything you need to know before getting started.
What is Xiaohongshu (小红书)?
Xiaohongshu, also known as Little Red Book or XHS, is a Chinese social media and e-commerce platform founded in 2013. It combines user-generated content (similar to Instagram) with product reviews and shopping. In Singapore, it has become a key discovery platform for lifestyle, F&B, beauty, fashion, and travel brands targeting Chinese-speaking audiences.
How large is Xiaohongshu's audience in Singapore?
Xiaohongshu has over 200,000 monthly active users in Singapore, predominantly Chinese-speaking professionals and students aged 18–35. The platform is growing rapidly in the region, with Singapore being one of the highest-engagement markets outside mainland China.
Which industries perform best on Xiaohongshu in Singapore?
F&B (especially cafes and restaurants), beauty and skincare, fashion, lifestyle, travel, education, and health & wellness perform strongest on XHS in Singapore. The platform is highly aspirational — brands with strong visual identity and authentic storytelling perform best.
Do you create content in Chinese?
Yes. All content is written in Simplified Chinese (简体中文) or Traditional Chinese (繁体中文) depending on your target audience. Our team includes bilingual strategists who write platform-native copy — not machine translations.
What is the difference between a KOL and a KOC on Xiaohongshu?
A KOL (Key Opinion Leader) is a creator with a large following — typically 50,000+ — who commands higher fees. A KOC (Key Opinion Consumer) is a micro-creator with 1,000–50,000 followers whose content is perceived as more authentic and peer-to-peer. KOCs typically deliver better engagement and trust at lower cost, and are often more effective for Singapore brands.
How do Xiaohongshu paid ads (InfoFlow) work?
InfoFlow is Xiaohongshu's native advertising format. Ads appear in the user's discovery feed and look identical to organic posts. Targeting options include age, gender, location, interests, and behavioural signals. InfoFlow ads are billed on CPM (cost per thousand impressions) and require a minimum budget to run.
How is Xiaohongshu marketing different from Instagram marketing?
Xiaohongshu's algorithm heavily favours content that earns saves (收藏) over likes. The community expects detailed, honest, long-form captions — not short punchy Instagram copy. Hashtag strategy, content format, and creator briefing norms are completely different. Repurposing Instagram content to XHS almost always underperforms.
How much does Xiaohongshu marketing cost in Singapore?
Our XHS management packages start from $800/month for organic content management. KOL/KOC campaigns are quoted per campaign based on creator tier and deliverables. InfoFlow ad spend is separate and billed directly through the XHS platform.
Do I need a Chinese business entity to advertise on Xiaohongshu?
For organic brand accounts, a Singapore-registered business can apply for verification. For paid InfoFlow advertising, requirements vary. We handle the account setup and verification process for you and advise on any entity requirements specific to your situation.
Can I sell products directly on Xiaohongshu?
Xiaohongshu has an integrated shopping feature (小红书商城). Singapore brands can link products to posts and drive in-platform purchases. We can advise on whether the XHS shop feature is appropriate for your product category and help set it up where eligible.
Ready to Stop Guessing and Start Ranking?
Book your Free Strategic Growth Audit. On the call, we audit your current site live, identify your three biggest ranking blockers, and give you a written growth roadmap — whether you hire us or not.
No pitch deck. No pressure. No obligation.