Free Tool
PPC ROI Calculator
Calculate your Google Ads return on investment. Adjust your spend, CPC, and conversion rate and see your ROI update live.
Your Numbers
Your ROI
500%
return on investment
Total Investment
SGD 3,000
Leads Generated
60
Projected Revenue
SGD 30,000
Gross Profit
SGD 18,000
Cost Per Lead
SGD 50
Payback Period
1.0 months
Strong ROI
These numbers justify investment.
Want to achieve these numbers?
Book a free strategy session — we'll show you exactly how to get there.
Book Free Strategy SessionClicks from Budget
Your monthly spend divided by your average CPC gives the total clicks your campaign generates each month.
Leads from Clicks
Clicks × your landing page conversion rate = qualified leads or sales generated from your ad spend.
Profit & ROI
Revenue is leads × order value. Gross profit applies your margin. ROI shows what you earn for every dollar spent.
FAQ
Frequently Asked Questions
What CPC should I use for Singapore Google Ads?
Singapore CPCs vary widely: legal and finance keywords run SGD 8–35 per click; home services SGD 2–8; retail SGD 0.50–3. Use Google Keyword Planner for your specific terms or contact us for a free estimate.
What landing page conversion rate is realistic?
Well-optimised Singapore landing pages typically convert at 3–8% for service businesses. E-commerce averages 1–3%. If yours is below 2%, the page likely needs work before increasing ad spend.
Should I run Google Ads or SEO?
PPC delivers immediate traffic; SEO compounds over time. Most Singapore businesses benefit from both. PPC works for testing offers and capturing demand now; SEO builds a traffic asset that does not stop when the budget does.
How much should I budget for Google Ads in Singapore?
SGD 2,000–5,000/month is a viable starting budget for most local service businesses. Below SGD 1,500 it is difficult to gather enough data to optimise campaigns effectively.
Why does payback show 1 month for PPC?
PPC delivers results in the same month you spend. Unlike SEO with a ramp-up period, your ad spend and revenue occur in the same billing cycle — so payback period is effectively immediate if ROI is positive.
What if my ROI is negative?
A negative PPC ROI usually means CPC is too high relative to order value, the landing page converts poorly, or the offer does not match search intent. Book a free PPC audit — we will identify the fix.
A Letter From Our Founder
From the desk of Jason, founder of Best Web Design Singapore.
Re: why most web design agencies in Singapore deliver beautiful failures, and what we do instead.
If you are reading this, you already sense something is wrong. Maybe you paid a Singapore agency $5,000 and got a website that looks great but never rings the phone. Maybe a competitor who launched after you is already sitting above you on Google for every keyword that matters. Maybe you tried fixing it yourself and watched the months go by without movement.
I started Best Web Design Singapore in 2011 because I watched too many business owners waste money on websites that were designed to impress at the pitch meeting, and then collect dust online. A beautiful website with zero traffic is not an asset. It is a liability with a hosting bill.
We build websites differently. Every site we deliver is engineered from the ground up to rank on Google, load fast enough to pass Core Web Vitals, and convert the visitors it earns into customers you can invoice. Not one or the other. Both.
Since 2011 we have served 100+ Singapore businesses, achieved #1 rankings in competitive categories, and built websites that work around the clock while business owners sleep. I still personally review every strategy before it ships. If you want a partner who treats your budget like it came out of their own bank account, book a free Strategic Growth Audit below. You will walk away with a written roadmap whether you hire us or not.
Jason
Chief Rocket Officer, Best Web Design Singapore
In business since 2011
100+
Clients Served
Across Singapore
5.0★
Google Rating
Verified reviews
#1
Rankings Achieved
Competitive categories
2011
Founded
15 years in business
Ready to Stop Guessing and Start Ranking?
Book your Free Strategic Growth Audit. On the call, we audit your current site live, identify your three biggest ranking blockers, and give you a written growth roadmap — whether you hire us or not.
No pitch deck. No pressure. No obligation.