Your website has visitors. The problem is they leave without enquiring. We use heatmaps, session recordings, A/B testing and UX fixes to turn your existing traffic into leads and sales — without spending another dollar on ads.
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The Problem
01
A 1% conversion rate means 99 out of every 100 visitors leave without enquiring. You are not losing them because your product is bad. You are losing them because your landing page, your form, your CTA — something in the journey is broken. CRO fixes the leak before you pour in more budget.
02
Your Analytics shows more sessions every month. Your marketing agency is celebrating. But your phone is not ringing. The problem is somewhere between the click and the conversion — a confusing layout, a slow page, a form nobody wants to fill. Without heatmaps and session recordings, you are guessing. We show you exactly where visitors drop off.
03
This happens more often than you think. A redesign that prioritises aesthetics over user intent can actively hurt conversions. New navigation structure, fewer visible CTAs, slower load time, a hero section that buries your value proposition — any one of these can send your enquiry rate off a cliff. CRO is the discipline that prevents this and repairs it.
A Letter From Our Founder
Re: why most web design agencies in Singapore deliver beautiful failures, and what we do instead.
If you are reading this, you already sense something is wrong. Maybe you paid a Singapore agency $5,000 and got a website that looks great but never rings the phone. Maybe a competitor who launched after you is already sitting above you on Google for every keyword that matters. Maybe you tried fixing it yourself and watched the months go by without movement.
I started Best Web Design Singapore in 2011 because I watched too many business owners waste money on websites that were designed to impress at the pitch meeting, and then collect dust online. A beautiful website with zero traffic is not an asset. It is a liability with a hosting bill.
We build websites differently. Every site we deliver is engineered from the ground up to rank on Google, load fast enough to pass Core Web Vitals, and convert the visitors it earns into customers you can invoice. Not one or the other. Both.
Since 2011 we have served 100+ Singapore businesses, achieved #1 rankings in competitive categories, and built websites that work around the clock while business owners sleep. I still personally review every strategy before it ships. If you want a partner who treats your budget like it came out of their own bank account, book a free Strategic Growth Audit below. You will walk away with a written roadmap whether you hire us or not.
Jason Kam
Chief Rocket Officer, Best Web Design Singapore
In business since 2011
100+
Clients Served
Across Singapore
5.0★
Google Rating
Verified reviews
#1
Rankings Achieved
Competitive categories
2011
Founded
15 years in business
What sets Best Web Design Singapore apart from every other agency.
We use Hotjar and Microsoft Clarity to record exactly how real visitors interact with your pages. Scroll depth, click maps, rage clicks and dead zones — we find what is killing your conversions before we touch a single element.
We do not guess and we do not rely on gut feel. Every change is tested with a proper control versus variant setup, run until statistical significance is reached. You see the exact lift in conversion rate before we roll anything out.
If your landing page is the bottleneck, we redesign it from the ground up — with a clear value proposition, a single focused CTA, social proof placed where it matters, and a layout built around how people actually read web pages.
Long forms kill conversions. Vague CTAs kill conversions. We reduce friction in your enquiry flow — shortening forms to the minimum required, rewriting CTA copy, and improving placement so more visitors take action.
Over 70% of Singapore web traffic is mobile. If your site is hard to use on a phone — small tap targets, text you need to zoom in to read, a form that breaks on iOS — you are losing the majority of your visitors before they even try to contact you.
Every dollar you spend on Google Ads or Meta Ads gets more effective when your conversion rate goes up. Doubling your conversion rate from 1% to 2% is the equivalent of halving your cost per lead — without changing your ad spend.
Client Reviews
Real Singapore business owners. Real results. Every review is verified on Google and reflects an actual engagement, not a testimonial we wrote ourselves.
“I'm blown away by the exceptional website design and SEO services provided by Best Web Design Singapore. Their team truly understands how to create stunning websites that not only look...”
John Wee
Google · 2 years ago
“I have engaged Jason for my web design. He is very professional and his charges are reasonable. The web design and structure is incredible. I would definitely recommend to all...”
Ryan Cao
Google · a year ago
“I've had the pleasure of working with Best Web Design Singapore for my Singapore-based business, and I couldn't be more impressed. Their SEO expertise is second to none. From the...”
Naise Cool
Google · 2 years ago
“Remember that sinking feeling when you realize your website is buried somewhere on page 12 of Google? Yeah, I was there. That's when I stumbled upon Best Web Design, claiming...”
RoastedJH 619
Google · 2 years ago
How we work, transparent, collaborative, and focused on results.
We install tracking tools (Hotjar, Microsoft Clarity or VWO) and collect data on how visitors navigate your site. We analyse click maps, scroll maps, session recordings and your existing Analytics funnel reports to identify exactly where visitors drop off and why.
Not every fix has the same impact. We score each identified issue by potential uplift, ease of implementation and volume of traffic affected. You get a prioritised roadmap of changes — highest ROI first — so you see results fast.
We implement changes as controlled experiments using VWO or Google Optimize. Control versus variant, run simultaneously, with a pre-agreed sample size and confidence threshold. No guesswork. No rolling out changes that might make things worse.
Once tests reach statistical significance, we analyse the results and implement winning variants. Losing variants teach us just as much. We document every test, every finding, and every decision — then start the next hypothesis cycle. CRO is not a one-off project; it is a compounding growth system.
Our Work
More work from our portfolio
How we helped Elite Lux Limousine pivot from a new market entrant to a high-performing lead generation machine — from $0 to $100,000+ in annual recurring revenue in 12 months.
10+ years of roofing expertise, zero online presence. See how Best Web Design Singapore turned J&K into a Page 1 contractor with 40x more traffic.
Roofing company website design & SEO in Singapore, from invisible on Google to 20x more customers and 30x revenue growth.
How we helped ECEmbroid grow 50x in customers with e-commerce website design & SEO in Singapore, turning a local shop into a thriving online store.
Our Promise
If we do not hit the ranking and traffic KPIs we agreed to in writing within 90 days, we keep working at no additional cost until we do. No arguments. No invoices. In 15 years of building Singapore websites, we have never had to invoke this clause, which is exactly why we are comfortable offering it.
3 Months
First Rankings
Page 1 rankings start appearing for target keywords. Lead flow begins building from organic search.
6 Months
Consistent Leads
Multiple page 1 positions locked in. Qualified leads arriving consistently from Google every week.
12 Months
Market Dominance
Dominant positions across your keyword category. Your competitors are optimising to catch up to you.
What to expect
SEO is not instant. But the timeline is predictable. Here is what a typical engagement looks like, month by month.
Month 1
Foundation Complete
SEO audit done. Google Business Profile optimised. Target keyword pages live and submitted to Google Search Console. Your visibility in search starts to build quietly.
Month 3
Rankings Emerging
Long-tail and location-specific keywords begin entering the top 10. First organic enquiries arrive. Monthly reports clearly show which terms are moving and how fast.
Month 6
Consistent Organic Leads
Core keywords firmly on page 1. Qualified organic leads arriving every month. SEO ROI typically turns positive around this point — and continues compounding from here.
We report on every one of these milestones.
Monthly ranking reports show exactly which keywords moved, which pages are generating enquiries, and what we are doing next. No vanity metrics — only numbers that matter to your business.
Your options
Three realistic options for any Singapore business that wants more leads from Google.
| What you need | Best Web DesignSGD 1,500–10,000/mo | Cheap agencySGD 300–500/mo | No SEOSGD 0/mo |
|---|---|---|---|
| Keyword research & strategy | ✅ Full | ⚠️ Basic | ❌ |
| On-page content optimisation | ✅ Comprehensive | ⚠️ Partial | ❌ |
| Google Business Profile | ✅ Full setup | ⚠️ Basic only | ❌ |
| Quality link building | ✅ White-hat | ❌ Automated (risky) | ❌ |
| Content creation | ✅ Included | ❌ Not included | ❌ |
| Monthly reporting | ✅ Transparent | ⚠️ Generic template | ❌ |
| No lock-in contract | ✅ | ❌ Often 12-month | ✅ |
| Google penalty risk | ✅ Zero | ❌ High | ✅ |
| Time to results | 3–6 months | Unpredictable / limited | No rankings |
| Long-term ROI | ✅ Compounds | ❌ Limited | ❌ Zero |
Cheap SEO isn't cheaper. It's a down payment on a Google penalty.
We spend 2–3 months on every new campaign undoing damage from previous cheap SEO agencies. White-hat only.
Everything you need to know before getting started.
CRO is the process of increasing the percentage of website visitors who take a desired action — submitting an enquiry, calling you, making a purchase, or booking an appointment. Instead of spending more money to get more traffic, CRO makes your existing traffic work harder by removing friction, improving clarity and building trust at every step of the user journey. Pair it with strong website design for the best results.
Our CRO retainers start from SGD 2,500 per month, which covers ongoing heatmap analysis, A/B testing, implementation and monthly reporting. One-off CRO audits with a prioritised recommendations report start from SGD 1,500. We offer a free initial audit to identify the top three issues on your site before you commit to anything.
You will typically see initial data insights within the first two to three weeks once tracking is installed. A/B tests need enough traffic to reach statistical significance — for most Singapore SME websites this means four to eight weeks per test. Clients on ongoing retainers usually see measurable conversion rate improvements within 60 to 90 days.
We primarily use Hotjar and Microsoft Clarity for heatmaps and session recordings, VWO (Visual Website Optimizer) or Google Optimize for A/B testing, and Google Analytics 4 for funnel analysis. If you already have tools installed, we work with your existing stack rather than forcing a switch.
Yes. Most CRO work happens on your live website without a full redesign. We make targeted changes — rewriting a headline, repositioning a CTA button, shortening a form, improving a page's load speed — and test each one. A full redesign is only recommended when the audit reveals fundamental structural problems that cannot be patched incrementally.
Web design focuses on building or redesigning a website to look and function well. CRO focuses on systematically improving the percentage of visitors who convert, using data from your actual users. CRO can operate on an existing site without changing the visual design — it is about user behaviour and removing conversion barriers, not aesthetics.
For A/B testing to produce statistically valid results, you need at least 500 to 1,000 unique visitors per month to a specific page. If your traffic is lower than this, we focus on qualitative methods — session recordings, user interviews and expert UX review — which can still yield significant conversion improvements without needing large sample sizes.
A/B testing means showing two versions of a page (or a single element) to different segments of your visitors at the same time. Version A is the control (your current page). Version B is the challenger (with one change — a new headline, a different CTA, a simplified form). After enough visitors have seen both versions, we measure which one converts more. We only declare a winner when the result is statistically significant — meaning we can be 95% confident the difference is real and not due to chance.
Significantly. Google Ads quality scores are partly based on landing page experience. A higher conversion rate directly lowers your cost per lead and cost per acquisition. If you are currently spending SGD 5,000 per month and converting at 1%, moving to 2% effectively halves your cost per enquiry — without changing your ad budget.
Yes. We offer a free 30-minute CRO review where we walk through your key landing pages, identify your biggest conversion barriers, and outline the top three fixes that would have the highest impact. There is no obligation to proceed with a paid engagement. Book your free audit through the form on this page.
Other services that work well alongside this one.
Book your Free Strategic Growth Audit. On the call, we audit your current site live, identify your three biggest ranking blockers, and give you a written growth roadmap — whether you hire us or not.
No pitch deck. No pressure. No obligation.