Traditional SEO alone is no longer enough. Buyers ask ChatGPT and Perplexity instead of clicking Google links — and if your brand isn't cited in those answers, you don't exist. We optimise your content for the AI era.
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The Problem
01
Google rankings and AI citations are two different games. A site can hold page 1 positions for years and still be completely absent from ChatGPT, Gemini, and Perplexity responses. AI models favour structured, authoritative, clearly sourced content — not just keyword-rich pages. If your content isn't built for AI citation, you're invisible to a growing share of buyers who never reach the search results page at all.
02
A significant and growing segment of high-intent buyers now start their research by asking an AI assistant directly. "What's the best web design agency in Singapore?" "Which SEO company should I use?" If your competitors appear in those answers and you don't, they are winning customers from a channel you don't even know you're losing. This gap widens every month as AI search adoption accelerates.
03
Google AI Overviews now appear above all organic results for millions of queries. Sites that are not featured in the AI Overview lose the click entirely — even if they rank position 1 underneath it. This is not a future concern. Sites across Singapore are already reporting 20–40% drops in organic traffic for informational and commercial queries. The fix is not to ignore AI Overviews — it's to be inside them.
A Letter From Our Founder
Re: why most web design agencies in Singapore deliver beautiful failures, and what we do instead.
If you are reading this, you already sense something is wrong. Maybe you paid a Singapore agency $5,000 and got a website that looks great but never rings the phone. Maybe a competitor who launched after you is already sitting above you on Google for every keyword that matters. Maybe you tried fixing it yourself and watched the months go by without movement.
I started Best Web Design Singapore in 2011 because I watched too many business owners waste money on websites that were designed to impress at the pitch meeting, and then collect dust online. A beautiful website with zero traffic is not an asset. It is a liability with a hosting bill.
We build websites differently. Every site we deliver is engineered from the ground up to rank on Google, load fast enough to pass Core Web Vitals, and convert the visitors it earns into customers you can invoice. Not one or the other. Both.
Since 2011 we have served 100+ Singapore businesses, achieved #1 rankings in competitive categories, and built websites that work around the clock while business owners sleep. I still personally review every strategy before it ships. If you want a partner who treats your budget like it came out of their own bank account, book a free Strategic Growth Audit below. You will walk away with a written roadmap whether you hire us or not.
Jason Kam
Chief Rocket Officer, Best Web Design Singapore
In business since 2011
100+
Clients Served
Across Singapore
5.0★
Google Rating
Verified reviews
#1
Rankings Achieved
Competitive categories
2011
Founded
15 years in business
What sets Best Web Design Singapore apart from every other agency.
We restructure your content to match the passage-level signals Google's AI uses to build Overviews. This includes direct answer formatting, authoritative claim structure, and clear entity relationships that Google extracts for AI-generated summaries.
AI models cite sources they trust. We build the authoritative content signals, brand mentions, and structured data that cause ChatGPT, Perplexity, and Gemini to cite your brand when users ask relevant questions in your industry.
Featured snippets remain a high-value real estate in traditional Google results and feed directly into voice search and AI Overviews. We optimise your pages for position zero using question-based headings, direct answers, and structured content formats.
Experience, Expertise, Authoritativeness and Trustworthiness signals are the primary trust filter AI models use when deciding whose content to cite. We audit and strengthen your E-E-A-T signals — author credentials, third-party mentions, factual accuracy, and source quality.
Structured data gives AI crawlers explicit, machine-readable context about your content, entity, and relationships. We implement comprehensive schema — Organisation, FAQPage, HowTo, Article, and more — that makes your content unambiguous to AI systems.
Many Singapore websites accidentally block AI crawlers via robots.txt or JavaScript rendering issues. We audit and resolve crawler accessibility, implement llms.txt to guide AI systems, and ensure your content is fully accessible to GPTBot, PerplexityBot, ClaudeBot, and GoogleOther.
Client Reviews
Real Singapore business owners. Real results. Every review is verified on Google and reflects an actual engagement, not a testimonial we wrote ourselves.
“I'm blown away by the exceptional website design and SEO services provided by Best Web Design Singapore. Their team truly understands how to create stunning websites that not only look...”
John Wee
Google · a year ago
“I've had the pleasure of working with Best Web Design Singapore for my Singapore-based business, and I couldn't be more impressed. Their SEO expertise is second to none. From the...”
Naise Cool
Google · a year ago
“I have engaged Jason for my web design. He is very professional and his charges are reasonable. The web design and structure is incredible. I would definitely recommend to all...”
Ryan Cao
Google · a year ago
“Remember that sinking feeling when you realize your website is buried somewhere on page 12 of Google? Yeah, I was there. That's when I stumbled upon Best Web Design, claiming...”
RoastedJH 619
Google · 2 years ago
How we work, transparent, collaborative, and focused on results.
We test your brand across ChatGPT, Perplexity, Gemini, and Google AI Overviews for 50+ relevant queries in your industry. We identify where you appear, where competitors appear instead, and what content and structural gaps are preventing your citation.
We rewrite and restructure your key pages for AI citability — direct answer paragraphs, clear entity definitions, authoritative claim formatting, FAQ sections, and passage-level content that AI models can extract and quote with confidence.
We implement comprehensive schema markup, build E-E-A-T signals across your site, establish author credibility pages, and work on third-party brand mentions and citations that strengthen AI trust in your domain.
AI citations shift as models update. We provide monthly AI visibility reports tracking your brand's citation rate across all major AI platforms, comparing against competitors, and identifying new optimisation opportunities as the landscape evolves.
Our Work
More work from our portfolio
How we helped Elite Lux Limousine pivot from a new market entrant to a high-performing lead generation machine — from $0 to $100,000+ in annual recurring revenue in 12 months.
10+ years of roofing expertise, zero online presence. See how Best Web Design Singapore turned J&K into a Page 1 contractor with 40x more traffic.
Our Promise
Your brand will be cited by Google AI Overviews, ChatGPT, and Perplexity for your target topics. We build the entity signals, structured content, and citation paths that AI systems use to select their sources.
3 Months
First Rankings
Page 1 rankings start appearing for target keywords. Lead flow begins building from organic search.
6 Months
Consistent Leads
Multiple page 1 positions locked in. Qualified leads arriving consistently from Google every week.
12 Months
Market Dominance
Dominant positions across your keyword category. Your competitors are optimising to catch up to you.
What to expect
Your brand will be cited by Google AI Overviews, ChatGPT, and Perplexity for your target topics. We build the entity signals, structured content, and citation paths that AI systems use to select their sources.
Month 1
AI Visibility Audit
Current AI citation baseline measured across Google AI Overviews, Perplexity, and ChatGPT. Schema entity markup implemented. Structured content for AI passage extraction published.
Month 3
First AI Citations
Brand appearing in AI Overviews for target queries. Perplexity and ChatGPT beginning to cite company content. Entity knowledge graph signals strengthening.
Month 6
AI Authority Established
Consistent AI citations across platforms for core topics. Brand recognised as authoritative source in AI search responses. Organic + AI search working together.
We report on every one of these milestones.
Monthly ranking reports show exactly which keywords moved, which pages are generating enquiries, and what we are doing next. No vanity metrics — only numbers that matter to your business.
Your options
Three realistic options for any Singapore business that wants more leads from Google.
| What you need | Best Web DesignSGD 1,500–10,000/mo | Cheap agencySGD 300–500/mo | No SEOSGD 0/mo |
|---|---|---|---|
| Keyword research & strategy | ✅ Full | ⚠️ Basic | ❌ |
| On-page content optimisation | ✅ Comprehensive | ⚠️ Partial | ❌ |
| Google Business Profile | ✅ Full setup | ⚠️ Basic only | ❌ |
| Quality link building | ✅ White-hat | ❌ Automated (risky) | ❌ |
| Content creation | ✅ Included | ❌ Not included | ❌ |
| Monthly reporting | ✅ Transparent | ⚠️ Generic template | ❌ |
| No lock-in contract | ✅ | ❌ Often 12-month | ✅ |
| Google penalty risk | ✅ Zero | ❌ High | ✅ |
| Time to results | 3–6 months | Unpredictable / limited | No rankings |
| Long-term ROI | ✅ Compounds | ❌ Limited | ❌ Zero |
| AI Overview / SGE citation optimisation | ✅ Structured for AI extraction | ❌ Unaware of AI search | ❌ |
| Entity knowledge graph + schema Person/Organisation | ✅ Full entity setup | ❌ Schema skipped | ❌ |
Cheap SEO isn't cheaper. It's a down payment on a Google penalty.
We spend 2–3 months on every new campaign undoing damage from previous cheap SEO agencies. White-hat only.
Everything you need to know before getting started.
Generative Engine Optimisation (GEO) is the practice of optimising your content so that AI-powered search tools — like ChatGPT, Perplexity, Gemini, and Google AI Overviews — cite your brand in their generated responses. Unlike traditional SEO which targets blue-link rankings, GEO targets the AI-generated summaries that appear before or instead of traditional search results.
Answer Engine Optimisation (AEO) focuses on earning featured snippets, voice search answers, and position-zero results in Google. As AI Overviews draw heavily from featured snippet content, AEO and GEO increasingly overlap. AEO ensures your content is formatted to directly answer specific questions, making it the preferred source for both traditional and AI-powered answer engines.
Traditional SEO optimises for keyword rankings on the results page. GEO/AEO optimises for being cited inside AI-generated answers, which often means users never reach the results page at all. GEO requires different signals: clear factual claims, authoritative sourcing, structured content, E-E-A-T strength, and schema markup — not just keyword density and backlinks. You need both traditional SEO and GEO/AEO to have full visibility in 2025 and beyond.
AI models prioritise content that is structured, authoritative, factually clear, and well-sourced. Key factors include: E-E-A-T signals (who wrote it and what credentials they have), schema markup (machine-readable context), citation density (is your brand mentioned by trusted third parties), content structure (can the AI extract a clean, direct answer), and crawler accessibility (can AI bots actually read your site). We optimise all of these.
We optimise for all major AI search platforms: Google AI Overviews (the highest priority given Google's market share), ChatGPT Search (GPT-4o with web browsing), Perplexity AI, Google Gemini, and Bing Copilot. Each platform has slightly different citation preferences, and we tailor optimisation accordingly.
GEO results vary by platform and how quickly AI models re-crawl and update. Google AI Overviews typically update faster — structural improvements can show impact within 4–8 weeks. ChatGPT and Perplexity citations depend on their crawl cycles, which can take 6–12 weeks. E-E-A-T and authority signals that rely on third-party content take longer to accumulate. We set realistic expectations based on your starting position.
No reputable agency can guarantee specific AI citations, as AI model outputs are probabilistic and change with model updates. What we can guarantee is a measurable improvement in your AI citation rate across tested queries over a 3–6 month engagement. We track this with monthly reporting so you can see real progress.
Yes — this is a commonly overlooked issue. Many Singapore websites block AI crawlers via overly restrictive robots.txt rules, or render content in JavaScript that AI bots cannot read. We audit your site's AI crawler accessibility, fix blocking issues, and implement llms.txt — a new standard that helps AI systems understand your site's structure and preferred content for citation.
Yes. Traditional SEO and GEO/AEO are complementary but separate disciplines. Your traditional SEO rankings will not automatically translate to AI citations. With Google AI Overviews now appearing above organic results for millions of queries, and ChatGPT/Perplexity attracting millions of high-intent searches, ignoring GEO/AEO means ceding a growing share of your market to competitors who have invested in it.
GEO/AEO engagements in Singapore typically start from $1,500/month for an ongoing programme covering content restructuring, schema implementation, E-E-A-T development, and monthly AI visibility reporting. A one-time AI Visibility Audit starts from $800. Contact us for a custom quote based on your site size, industry, and target AI platforms.
Other services that work well alongside this one.
Book your Free Strategic Growth Audit. On the call, we audit your current site live, identify your three biggest ranking blockers, and give you a written growth roadmap — whether you hire us or not.
No pitch deck. No pressure. No obligation.